Under the terms of the agreement, ESPN will be the founding donor of a new body of UNLV research that will leverage the knowledge of the International Gaming Institute to develop a program to support responsible gaming policies.
The study seeks to develop a program dedicated to researching, educating people and advising companies on sports betting and the intersection that it has with media companies. This is particularly important as ESPN’s brand is the face of Penn Entertainment’s re-launched sportsbook.
“We are thrilled to have ESPN’s support for research, education, and innovation in the responsible, sustainable representation of sports betting in the media,” commented Brett Abarbanel, IGI Executive Director.
“The growth of betting and gambling subjects in US media have exploded in the ..