Kindred: More to be done against consistent harmful revenue trends

Kindred Group has detailed a ‘consistent trend’ regarding the proportion of its revenue from harmful gambling, although the figure has crept up slightly between the second and third quarters of the year.

The Swedish gambling group – active in multiple markets via its Unibet sportsbook and 32Red igaming brands – set itself a target in early 2021 of achieving 0% revenue from harmful gambling by 2023.

Since it began working towards this ‘Net Zero’ goal two years ago, the company has issued quarterly updates on its gambling revenue. The latest report detailed a small uptick in income from harmful gambling, up from 3.1% in Q2 2023 to 3.3% in Q3.

This still marks a decline against Q4 2022, however, when the figure stood at 3.5%, and a sharp fall from a high of 3.8% back in the third quarter of last year. The group has also detailed progress on the impact of interventions on player behaviour.

According to Kindred’s latest data, its interventions with customers experiencing gambling harm h..

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