Issue 27 of SBC Leaders Magazine takes a tour of global gambling to get the lowdown on the ever-closer relationship between the betting and media industries, operator efforts to improve player protection, scaling a gaming supplier business, and even the use of rappers in marketing.
The publication underwent a full redesign ahead of this SBC Summit Barcelona issue and, in addition to a stylish new look, it also now features opinion columns from some of SBC Media’s most experienced writers.
One thing that has not changed though is that the magazine includes interviews with a selection of industry big hitters, including cover star Vladimir Malakchi, Chief Commercial Officer of games developer Evoplay, who detailed his approach to leadership and scaling a business.
Elsewhere, LiveScore Group’s CEO Sam Sadi discussed the increasing convergence of the sports betting and sports media industries, and took aim at one of the great clichés of the online age.
“People say content is king,” sa..