EPIC: Loot box ‘gambling mechanisms’ still present in EA Sports’ FC 24

The consumer protection challenges of loot boxes remain present in EA Sports’ rebranded flagship football title, EPIC Risk Management has asserted.

EA Sports FC 24 is the new incarnation of the long-running FIFA franchise, rebranded after EA Sports failed to agree terms with the global governing body of association football.

The presence of loot boxes in video games has been a controversial topic for many years, although the debate around these features intensified – as did many other discussions – during the Gambling Act review.

Loot boxes in FIFA have been a particular focus of this debate, although the products are present in other titles such as CS:GO, a popular esports – and by extension esports betting – product.

EPIC noted that FIFA/FC 24 loot boxes are prominent in the Ultimate Team segment of the game in the form of ‘player packs’, where gamers purchase a pack containing unknown players based on the chance some high-ranked footballers could be included.

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