The Stockholm-listed operator, active in various markets via its Unibet sportsbook and 32Red igaming brands, set an objective of achieving 0% revenue from harmful gambling in H1 2021.
As it stands, the 3.1% figure reported this week marks the lowest proportion of income from harmful gambling achieved by the group. This was accompanied by a record- high improvement effect after interventions, which stood at 86.4%.
Nils Andén, Kindred Group Interim CEO, said: “Our ‘Journey towards Zero’ ambition is an important parameter for Kindred and our ability to contribute towards a fact-based dialogue on how to establish a more sustainable gambling industry.
“It also acts as a fundamental metric in Kindred’s internal efforts to improve our responsible gambling efforts. We have always been clear on that we will not achieve this ambition overnight..