The importance of individualization – Managing player risk through tech

by CanadianGamingBusiness
5 minutes read
Personalizing technology is the crucial next step in managing player risk and decreasing the levels of problem gambling, according to experts at the Canadian Gaming Summit.

Moderated by Bill Pascrell III, Partner of Princeton Public Affairs Group, the ‘Managing player risk through tech’ panel held a wide-ranging discussion on the collection of data in gambling and how information can be best utilized to protect and empower consumers.

After captivating the audience with a personal, thought-provoking story of his own, Pascrell III invited Paul Foster, CEO of Crucial Compliance, to explain the cutting-edge technology that the industry is using to help with consumer protection.

“The actual cutting edge technology is data – that’s as good as it gets,” said Foster. “What we’ve been able to do over the last few years is collect huge amounts of data, analyse it, and actually create [player] behaviour models. If we then take that and apply the research that everybody else is doing, that crea..

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