It’s a topic that has set tongues wagging recently, particularly in light of the proposal announced by the Alcohol and Gaming Commission of Ontario (AGCO) last month to ban the use of athletes as part of a significant reform of online gambling advertising standards.
The Ontario crown agency has been engaging with a ‘broad range of stakeholders’ on the topic, and has received approximately 40 submissions to aid its final decision.
The proposal looks to have gained further momentum after the formation of the Coalition for Responsible Sports Betting Advertising, a voluntary organization made up of major sports leagues like MLB and NFL, and leading broadcasters such as Fox and NBCUniversal.
Subban, meanwhile, has joined the Campaign to Ban Ads for Gambling, which is calling for sports betting advertisements to be removed from all hockey broa..
