DraftKings has launched its $10m responsible gambling advertising campaign with Kenny Rogers’ classic song The Gambler soundtracking a mass singalong. The advert evolves around the lyrics to The Gambler — knowing when to hold ‘em, fold ‘em, walk away and run — just in time for March Madness.
On the eve of International Women’s Day, DraftKings Chief Responsible Gaming Officer Lori Kalani speaks to Player Protection Hub about the company’s new $10m responsible gambling advertising campaign and much more DraftKings Chief Responsible Gaming Officer Lori Kalani is about to celebrate her first year at DraftKings and what better way to do it than…
DraftKings has announced the appointment of Lori Kalani as its first Chief Responsible Gaming Officer. Kalani, who will report to DraftKings CEO Jason Robins, will be tasked with elevating and integrating the company’s player safety and protection activities and initiatives across all facets of DraftKings platforms and player communities. “Responsible gaming is one of our top priorities and it…