american gaming association

AGA launches new messaging programme around positive play

The American Gaming Association (AGA) has introduced a new responsible gambling campaign, Play Smart from the Start, which it describes as a “research-backed messaging platform” designed to bolster the industry’s approach to responsible gaming and foster stronger connections between players and responsible play. Play Smart from the Start is shaped by in-depth research over the…

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What mainstream media doesn’t get about sports betting

Following on from the New York Times articles on the industry’s advertising practices, operators, and the industry as a whole in the US have been under fire as sportsbook advertising becomes more and more ubiquitous across the states. How accurate is this reporting? And what, if any, responsibility should the industry take over this? In…

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