SBC News

Major gaming trade groups call for resolution to protect 1-800-GAMBLER

When it comes to the national gambling hotline 1-800-GAMBLER, stakeholders extend beyond just the National Council on Problem Gambling (NCPG) and the Council on Compulsive Gambling of New Jersey (CCGNJ). The CCGNJ owns the number and the NCPG licenses it, but there are other major gaming groups invested in its preservation and success.

That is why a trio of major groups have united to ask for some sort of resolution regarding the legal battle around the hotline that emerged last month.

AGA, ROGA and SBA want resolution on the number

The American Gaming Association (AGA) and the Responible Online Gaming Association (ROGA) released a statement to SBC Americas expressing their concern about the phone number’s future and calling for a “joint resolution” between the two groups.

“Any disruption to the 1-800-GAMBLER operations—or worse, a degradation of the helpline’s capacity to deliver timely, culturally competent, and clinically appropriate referrals—would significantly endanger the a..

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Georgia self-exclusion surges as PM tightens gambling orders 

The government of Georgia continues to toughen the compliance enforcement of the gambling industry.

Following sweeps conducted by the Georgian Revenue Service details over 30,000 citizens have been added to the government’s new centralised national self-exclusion system up by 4,000 since May.

The enforcement follows drastic regulatory reforms introduced in 2024 by the direct order of Prime Minister Irakli Garibashvili, who placed the Revenue Service to oversee penalty enforcements and the surveillance of gambling licences.

As of June 2024, Georgia raised the legal gambling age to 25, a measure backed by the introduction of “biometric Id checks across all licensed venues”, with a view to directly bar a swathe of the population from participating entirely.

Public-sector employees and individuals with criminal convictions, numbering some 1.5 million citizens, are now prohibited from gambling under recent amendments to Georgia’s Code of Administrative Offences. The measures reflect an effort to align policy with growing concerns about addiction, debt, and the social costs of gaming.

The exclusion registry, which previously required institutional approval, can now be accessed directly by individuals. Of the 30,451 currently listed, the vast majority (30,392) joined voluntarily. The remainder were added by court order.

As reported by SBCEurasia.com: “Those on the list are banned from gambling on any licensed platform, online or offline, for five years. Removal is only possible in two cases: renunciation of citizenship, or by judicial review three years after initial registration.”

Technological controls have also been tightened. Biometric identification systems, now mandatory at casinos and betting halls, are designed to verify age and identity at point of entry. Officials say the same infrastructure supports secure, confidential access to the exclusion list, and ensures compliance with privacy laws.

Yet more changes may be on the way. While the government has already imposed heavier licensing fees on operators, it is now weighing whether to raise the tax on player winnings from 2% to 5%. A decision is expected as part of the new national budget, due before the end of 2025.

The biometric controls, age restrictions, and exclusion orders unprecedented in the region have raised concerns about compliance costs and potential impact on investment. Meanwhile, ambiguity remains over future tax policy, including the potential rise in withholding on player winnings.

As PM Garibashvili cites that he will continue to crack the whip, the message is clear: gambling may remain a part of Georgia’s economy, but it will be tolerated only on the state terms only.

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Labour lines drawn as UK politics’ betting shop debate heats up

Labour MP Dawn Butler has called on the government to push for councils to put a stop to the “rapid spread” of betting shops, but the governing party’s members’ views on gambling do not always line up.

Butler’s Brent East constituency, she noted, already has more than 100 gambling premises, which she said has pushed her to campaign to call for more preventative measures against companies targeting the high streets.

A familiar topic has arisen, the question of whether bookmakers target more vulnerable communities, as Butler notes: “Why are there barely any betting shops in Canary Wharf but rows of them in places like Bethnal Green?”

“It’s not by accident”
Butler argued that Aim to Permit makes it easy for betting companies to target less wealthy areas, stating that “It’s time to end it.”

The Aim to Permit clause currently limits the power of local councils to refuse applications for new gambling establishments. Some politicians, both at the local and national level, have been calling for local governments to gain greater powers to prevent betting businesses from setting up in their areas.

UK Parliament: Dawn Butler
An element to consider here is rent and expenses, with retail betting firms often setting up shop in areas with the lowest rental costs. This does mean, however, that more disadvantaged areas often see the most betting shops, something reform campaigners and other public figures believe is predatory.

In Butler’s case, the MP highlighted the widespread social harm caused by gambling, describing it as a public health crisis, and urged for changes to these planning laws that enable gambling operators to target ‘vulnerable’ and ‘disadvantaged communities’.

A clash of opinion
In contrast, fellow Labour MP Richard Baker has recently underlined the importance of the UK’s regulated betting industry, describing it as a key contributor to local economies, public services and grassroots sport.

Speaking about his constituency of Glenrothes and Mid Fife in an op-ed for Politics Home, Baker highlighted the role betting shops play in sustaining high street footfall and creating jobs.

He said that modern betting shops support towns that have seen years of economic pressure, asserting: “Every job matters.”

Baker also emphasised the sector’s broader economic impact, pointing to its £6.8bn annual contribution to the UK economy, £4bn in tax revenues, and 109,000 jobs across the country.

He noted the deep ties between betting and sport, with regulated operators investing at every level. Both of these arguments are long-running, having been made by the Betting and Gaming Council (BGC) on countless occasions over recent years amid an extensive debate on UK betting regulation.

Meanwhile, whilst acknowledging the harm caused by unregulated gambling, Baker warned against over-regulation that could drive consumers toward the black market.

He also added: “As a Labour MP, I want a tax regime that is fair, progressive and economically sound – one that protects the public, supports jobs, and rewards responsibility. More than ever, we need businesses that are investing and contributing.”

Is it really a problem?
As Butler said, Brent East already has more than 100 gambling premises, but could this be an anomaly?

The UK’s retail betting sector has undergone significant changes over the past decade, driven by regulatory updates, shifting consumer habits, the growth of online gambling and COVID-19.

From a peak of around 9,100 shops in 2013, the number of UK betting shops had fallen to approximately 5,995 by March 2023 – a 34% decline.

Much of this downturn followed the government’s decision in 2019 to reduce maximum stakes on fixed-odds betting terminals (FOBTs) from £100 to £2.

Major operators responded swiftly such as William Hill which closed around 700 shops, Ladbrokes/Coral planned up to 900 closures, and Betfred projected 500 shop closures – collectively threatening over 10,000 jobs across the industry.

In 2020, the pandemic meant the sector saw additional closures, with William Hill confirming a further 119 shops would not reopen due to permanent declines in footfall. That year also saw Betfred close approximately 59 shops.

Despite the contraction, the sector remains a key employer in many local areas. However, its share of total sports betting revenue continues to shrink, with the online channel now dominating the market.

Tax reform looms
As political debate around gambling intensifies, the industry now faces fresh uncertainty over potential tax changes.

The Labour Treasury’s consultation on betting taxation closed on 21 July, and while no official recommendations have been published, reports suggest that significant reforms are pending.

Among the proposals, figures like Labour MP Alex Ballinger are pushing for the introduction of a single unified gambling tax, combining Remote Gaming Duty, General Betting Duty and Pool Betting Duty into one rate.

Supporters argue this would simplify the system and provide clarity for operators, while critics warn it could increase costs, threaten jobs and impact vital funding for sport and safer gambling initiatives.

With Chancellor Rachel Reeves under pressure to boost public finances, the industry is bracing for a move that could shape the future of the betting sector for years to come.

Fresh inquiries
Meanwhile, last month the All-Party Parliamentary Group (APPG) on Gambling Reform has launched a new inquiry, led by Conservative MP Sir Iain Duncan Smith, to examine the future of gambling regulation in the country.

The inquiry aims to address gaps in the Government’s Gambling Act White Paper, focusing on stronger online protections, stricter advertising rules, and increased local authority powers.

Smith, a critic of current betting enforcement and ads, has emphasised the need for a regulatory framework fit for the digital age – something the Gambling Act review White Paper aimed to achieve, but many reform advocates feel did not.

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Supreme Court of India evaluates blanket ban on online games

A Public Interest Litigation (PIL) seeking a ban on online betting apps has forced India’s Supreme Court into talks with the likes of Google and Apple.

Dr K.A. Paul, the individual who filed the litigation, did so with the goal of safeguarding Indian youth and vulnerable people from unregulated online gambling.

Betting and gaming products are being ‘disguised as fantasy sports and skill-based games”, Paul and the other litigation issuers noted in their reasoning.

Within the PIL, there’s two high-profile cases referred to where online betting has led to some nefarious results.

The first involves 25 celebrities, including Bollywood actors, cricketers and influencers, allegedly promoting betting apps in a covert matter earlier in March, with the investigation still ongoing.

The second takes notice of a news article from the state of Telangana, where it’s said that 24 people took their lives as a result of debts incurred from online betting.

Paul and others are urging for the introduction of a uniform legislation for the regulation of online betting “in the name of the larger public interest to safeguard the youth of India from the unregulated, exploitative, and dangerous online betting industry operating under the garb of fantasy sports and skill-based gaming”.

Supreme Court Justices Surya Kant and Joymalya Bagchi have now begun consultations on the matter with the Reserve Bank of India, the Enforcement Directorate, and the Telecom Regulatory Authority of India.

Private entities with interests in the fantasy sports and online betting scene have also been contacted, such as app store monopolists Google and Apple, as well as major game platforms like A23 Games, Dream11, and Mobile Premier League.

The plea comes at a time when Google is considering relaxing its Real Money Games (RMG) policies for its India Play Store after initial plans to do so were put on hold last year – with the core reason being that India lacks a centralised regulatory framework for gambling.

In another recent development, though it is unclear whether it’s connected to the above, the Enforcement Directorate of India has summoned Google representatives to a hearing related to a suspected case of money laundering through online betting apps listed on the Play Store.

As it stands only three Indian states have regulated online gaming markets, Goa, Daman, and Sikkim. There were murmurs that another state, Karnataka, may launch a mixed market, but it appears that the state government’s ideal regulatory framework would only cover fantasy sports and some ‘games of skill’ like rummy, omitting and essentially banning online sports betting.

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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Sportradar powers BETesporte’s responsible gambling push with AI

In a significant move for the company’s ambitions in Brazil’s newly regulated betting market, Sportradar has partnered with BETesporte to implement Bettor Sense.

Bettor Sense has been described as an AI-powered, personalised solution that is designed to detect early signs of gambling-related risk.

BETesporte becomes the first operator in Brazil to adopt the platform as the firm looks to reinforce its commitment to more transparent betting whilst the country continues to embrace its new sector.

Tom Mace, SVP of Integrity and Regulatory Services, Product and Strategy at Sportradar, said: “This partnership with BETesporte marks an important milestone for Sportradar’s ongoing mission to help shape secure and sustainable sports betting and iGaming industries.

“BETesporte is taking a proactive step in embracing responsible gaming as a core part of its business. We are confident this will be the first of many partnerships, as the market increasingly recognises the value of using data and technology to protect end users and strengthen compliance.”

The agreement also sees BETesporte join Sportradar’s Integrity Exchange, a global information-sharing network with the aim of combating betting-related corruption and match-fixing.

“Sportradar’s advanced technology enables us to anticipate and prevent risky behaviour, ensuring our bettors have the best possible experience with complete safety,” added Marcos Pereira, CEO of BETesporte.

“We will continue working tirelessly to protect the integrity of sport and the trust of our users, which remains our top priority.”

AI’s growing impact
Bettor Sense utilises AI and behavioural research to provide personalised interventions that help operators identify and support players exhibiting risky behaviour, before problems escalate.

This proactive approach marks a shift from traditional reactive responsible gambling measures, giving operators a tool to promote player safety and meet the increasing regulatory demands in the region.

The move sees Sportradar eying further opportunities to expand its reach into other parts of the sector other than just sportstech. As markets worldwide strengthen responsible gambling requirements, AI-driven tools like Bettor Sense are becoming increasingly popular for carrying out compliance tasks.

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Quintenz requests confidential CFTC info as Kalshi board member

President Donald Trump’s nominee for chair of the Commodity Futures Trading Commission (CFTC) is reportedly making requests that pose conflicts of interest.

According to a report from The Closing Line, potential CFTC Chief of Staff Kevin Webb asking for CFTC Chair nominee Brian Quintenz to discuss made requests to the gorup regadring “confidential matters” while Quintenz is on the board of directors for prediction market Kalshi. Quintenz, a former CFTC commissioner, plans to relinquish the role if confirmed as CFTC Chair. Quintenz needs committee approval before a full Senate vote.

According to emails obtained through a FOIA request by The Closing Line, Quintenz’s team asked to discuss confidential matters about several topics, including employees on administrative leave, a list of open applications, and seriatims in circulation, a private consideration and voting process by CFTC commissioners.

The list of open applications included in the requests may refer to pending applications ..

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DraftKings to award credits for bets impacted by early sports injuries

DraftKings is launching a new program designed to reward customers when early injuries or events occur during a sports event.

The Boston-based sports betting and fantasy giant announced on Friday the debut of its Early Exit program providing users with cash credits under specific conditions when a player is injured. The conditions include a player exiting a game during a pre-determined early portion of a contest, which varies by sport, due to an injury. The Early Exit program only applies to pre-match wagers and full-game player props placed through DraftKings.

“At DraftKings, we’re committed to delivering an exceptional fan experience while moving at the speed of sports,” said DraftKings CPO Corey Gottlieb. “That means a product that responds to every part of every game, including when a player exits a game early due to an unforeseen injury.”

The Early Exit program also applies to parlay and same-game parlay wagers. It covers professional leagues, which include MLB, NBA, NFL, WNBA,..

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Ohio Gov. DeWine calls for prop ban in wake of Guardians scandal

Ohio Gov. Mike DeWine says that Major League Baseball’s (MLB) sports betting-related investigation into multiple Cleveland Guardians players is more evidence that it is time to stop allowing proposition betting in the state.

The governor issued a press release on July 31 calling on the Ohio Casino Control Commission (OCCC) to remove prop bets from the list of legal bets that can be offered by licensed sportsbooks.

DeWine’s statement directly referenced the MLB investigation into Guardians pitchers Luis Ortiz and Emmanuel Clase, both of whom have been placed on non-disciplinary paid leave amid a sports betting investigation. Multiple reports have suggested that at least one sportsbook flagged suspicious betting activity around Ortiz’s pitches in multiple games in June to monitoring and integrity firm IC360.

The governor noted that it’s not only these recent incidents that have given him concern about prop betting. He also cited harassment and threats that collegiate athletes at the ..

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ACMA calls Betfair Australia ‘irresponsible’ after VIP spam failures

Betfair Pty Limited, owned by Crown Resorts and operating under the brand Betfair Australia, has paid an AUS $871,660 penalty to the Australian Communications and Media Authority (ACMA) for failure to comply with the country’s spam laws.

Following an ACMA investigation, it was revealed that Betfair had sent commercial messages to its VIP programme customers without their consent, offering incentives such as account deposits and free event tickets.

In total, 148 emails and text messages were sent to customers who hadn’t consented or had withdrawn their consent to receive such messages between March and December 2024.

Over the same timeframe, the operator had sent six texts and emails which didn’t contain an unsubscribe option for customers.

“VIP programs are generally designed to attract and retain customers with high betting activity, however this doesn’t mean VIP customers are well off or can afford losses,” commented ACMA member Samantha Yorke.

“Sending promotional gambling messages to these customers without consent or with no option to opt-out is incredibly irresponsible in addition to being non-compliant. The spam laws have been in place for over twenty years and it is simply unacceptable for businesses not to respect the rights of their customers.”

Betfair is also entering a two-year court-enforceable undertaking, which will require investment in an independent marketing message review to see where improvements need to be made, as well as staff training, quarterly internal audits and regular reports to the ACMA.

Betfair isn’t the only operator recently to be subject to a penalty for spamming VIP customers.

Tabcorp Holdings was issued a penalty in excess of $4m after an ACMA investigation found the operator had sent over 5,700 marketing messages to its VIP programme customers between 1 February 2024 and 1 May 2024.

In total, 2,538 SMS and WhatsApp messages were sent to VIP customers without an option to unsubscribe from the messages, while 3,148 SMS and WhatsApp messages were sent over the same period without adequate sender information, and 11 SMS messages were sent without consent between 15 February and 29 April 2024.

Yorke added: “This is the second recent ACMA enforcement action concerning VIP customers in the gambling sector. Providers are on notice that they need to have their compliance systems in order.”

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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Google proposes PlayStore changes to settle India RMG antitrust 

Google seeks to apply a policy change to allow the distribution of all ‘permissible real-money games (RMGs) on PlayStore for Indian consumers. The changes aims to address competition concerns to ensure equal access for developers in the RMG category.

A policy revision has been submitted to the Competition Commission of India (CCI) in response to an ongoing antitrust claim made by Winzo Games. A developer of skill and RMG titles, Winzo alleges that Google’s current policies unfairly deny market access to its games, but allow PlayStore to promote and distribute apps for fantasy sports and rummy verticals.

Reviewing Winzo’s complaint the CCI is examining whether Google rules set by its ‘pilot programme’ are unfairly restrictive to other RMG developers who have been denied a distribution channel on Android systems.

“Distribution on Google Play is essential for app developers to reach a large audience,” the CCI noted on preliminary findings. “The exclusion of certain RMG apps could result in a denial of market access.”

Playstore has distributed fantasy sports and rummy games since 2022, as they are qualified under Indian law as ‘skill games’. Last year, Google expanded RMG categories under a new ‘pilot porgamme’ for the markets of Brazil, India and Mexico, a decision taken with a view of forthcoming regulatory changes.

However due to a lack of regulatory clarity, Google paused the ‘pilot programme’, choosing to review PlayStore policies on an individual market basis.

In response, Google confirmed that it was willing to review the structure of its pilot programme for India. New policies would see Google accept “all real-money games deemed legal under Indian jurisprudence”.

Eligibility for the Playstore distribution would be granted on the condition of developers securing third-party certification from a recognised industry body, such as AIGF, EGF or FIFS, confirming the game qualifies as a “permissible game of skill.”

Google cites that “The RMG Policy Update ensures that any alleged advantage previously conferred to DFS and rummy apps is eliminated, and the competitive field is levelled.”

For India, Google is prepared to update its Developer Distribution Agreement (DDA) and Developer Programme Policies (DPP) to reflect the new terms. Developers would be required to meet compliance standards not only under Indian law, but also Google’s own platform rules.

Alongside the store update, Google has also proposed revisions to its advertising policies, which currently permit ads only for DFS and rummy games. The new ad policy would similarly apply to all certified RMGs, provided advertisers demonstrate legal standing and obtain third-party validation.

“Google will allow all RMGs… that constitute games of skill to be advertised in India,” the company added. “Any alleged concerns of restrictions imposed on non-DFS or Rummy RMG apps can or will no longer persist in relation to the Ads Policy.”

The CCI is reviewing whether Google’s conduct may have violated Section 4 of India’s Competition Act, which prohibits abuse of dominant market position. Its preliminary view raised concerns about “selective onboarding,” prolonged restrictions on distribution, and “potentially discriminatory enforcement” of Google’s advertising policies.

A final ruling is pending, but if the proposals are accepted, Google would be required to implement the new Play Store framework within 120 days and its ad policy overhaul within 150 days of the CCI’s approval.

“These commitments ensure inclusive access to Google Play and Google Ads for all compliant RMGs,” Google concluded, “eliminating any alleged competitive disadvantages.”

India is one of the largest mobile gaming markets globally, with over 600 million smartphone users and a rapidly expanding real-money gaming ecosystem. However, the space remains tightly contested and frequently litigated, with legal definitions of “skill” vs “chance” under constant scrutiny in state and federal courts.

Google’s proposed policy shift reflects both legal pressure and strategic recalibration, as it seeks to navigate an increasingly regulated and politically sensitive digital ecosystem. The outcome of this CCI case could have broader implications for how global platforms manage legal compliance and content governance in emerging markets.

“We welcome fair competition and are committed to working constructively with regulators to improve developer access and consumer choice,” Google noted.

September 15 will see SBC organise a groundbreaking charity football event in Lisbon. Make sure you get the chance to see some of the most legendary names in football by securing your ticket today at https://www.legendscharitygame.com/

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