SBC News

Birches Health raises $20m to support gambling addiction treatment

Birches Health received a fresh injection of capital, allowing the behavioral healthcare company to scale infrastructure and secure partnerships nationwide.

The provider of specialized treatment for gambling addiction announced the closing of seed and Series A funding rounds worth a combined $20 million. The rounds both received contributions from global investment firms. Birches Health’s seed funding round was led by General Catalyst and included Will Ventures, California-based VC firm Haystack, and defy.vc. The seed round was closed in 2023. The Series A, closed in August, was led by AlleyCorp with contributions from Birches Health’s exiting investors.

“Gambling addiction is so often seen as a personal failing or a financial issue rather than the behavioral addiction that it is,” said Birches Health board member Dr. Martin Rosenzweig. “Birches has developed a much-needed evidence-based clinical solution with a unique program acuity matched to the needs of the individual in the com..

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BCLC honours AGLC for GameSense campaign with sports teams

Alberta Gaming, Liquor and Cannabis‘ (AGLC) partnerships with numerous pro sports teams in Alberta have attracted glowing attention from another province’s governmental gaming agency.

The British Columbia Lottery Corporation (BCLC) has named the Alberta crown corporation as the winner of its inaugural GameSense Innovation Award, which was established to recognize the most creative, impactful and original GameSense-branded initiative of the year.

GameSense is the BCLC’s player health program that it licenses to other gaming entities, including some other provincial crown corporations, commercial operators like BetMGM and MGM Resorts, and regulators such as the Massachusetts Gaming Commission. While BCLC has used GameSense since launching it in 2009, it later began licensing it out to allow other organizations across provincial and national borders to lean on for their own player protection programs.

BCLC and its GameSense partners, who also include the Saskatchewan Indian Gaming Authority (SIGA) and Saskatchewan Liquor and Gaming Authority (SLGA), selected AGLC as the winner for its province-wide sports-betting campaign that brought GameSense messaging directly to fans through partnerships with Alberta’s professional sports teams. AGLC was presented with the award at the annual GameSense Summit in Edmonton on Sept.17.

GameSense at Oilers games and beyond
While Alberta’s government continues to prepare to welcome commercial online sportsbooks to the province, the AGLC has somewhat cornered the market in terms of sports team partnerships. Its Play Alberta platform, currently the only regulated online gaming app in the province, is the official sports betting partner of the NHL’s Edmonton Oilers and Calgary Flames and sponsored the home jerseys of both of Alberta’s pro hockey teams last season. It’s also the official sportsbook of the Edmonton Elks and the Calgary Stampeders of the Canadian Football League (CFL), and held a similar status for the Calgary Stampede last year.

BCLC stated in a release that AGLC’s winning GameSense campaign resulted in over 23.9 million impressions, 2.3 million video views and a 10% increase in direct traffic to its player health resources. GameSense messaging was featured in stadiums and arenas across Alberta, including at the Oilers’ Rogers Place, as pictured above.

“This award is a testament to the power of collaboration and innovation – and a little friendly competition – in promoting player health messaging and resources,” said Ryan McCarthy, director of player health at BCLC. “AGLC’s campaign exemplifies how GameSense can be brought to life in engaging, high-impact ways to reach people where they’re at, like when they’re watching their favourite athletes hit the ice or the field.”

“AGLC’s GameSense Program reached new heights this past year and seeing its campaign recognized with the inaugural GameSense Innovation Award is an achievement I am proud of,” added AGLC CEO Kandice Machado. “The decision by BCLC to develop this award will further encourage jurisdictions to promote resources that ensure gambling remains fun and a form of entertainment. My thanks to our partners in B.C. and Alberta’s professional sports landscape, who supported the campaign.”

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KSA issues duty of care guidance as Dutch reforms tighten

The Netherlands Gambling Authority (KSA) has moved to strengthen oversight of land-based gambling venues, releasing new duty of care guidance for gaming arcades and casinos.

The regulator said the advice is designed to help operators improve how they protect customers, following a series of site visits earlier this year. Inspectors noted that while arcades generally showed awareness of their safer gambling responsibilities, the way policies were applied in practice often left room for improvement.

Rather than adding new obligations, the KSA has provided operators with practical support – from a handbook and FAQs to awareness posters and a short animation – aimed at ensuring staff are better equipped to handle player protection on the ground.

The package also includes an updated guide to using Cruks, the country’s exclusion register, after repeated requests from operators for clarity.

“Working together” on safer gambling
Explaining the regulator’s position, KSA Chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation.

“With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”

Dutch market under pressure
The release comes at a time when the Dutch gambling market is undergoing sweeping change. The Remote Gambling Act (KOA) is being reshaped by Legal Protections Secretary Teun Struycken, with new safety rails set to tighten rules for online and retail providers alike.

July also saw the introduction of a blanket ban on sports sponsorships, further limiting operator visibility in the country. Enforcement has been stepped up too: in April, the KSA handed out a €734,000 fine to an unnamed operator for failing to comply with player protection standards.

Meanwhile, taxes on gambling companies have also been increased, though the regulator has acknowledged this has had less impact than restrictions and fines when it comes to curbing risky practices.

By publishing its new guidance now, the KSA is signalling that its focus on player protection will extend beyond the online space, with arcades and casinos expected to raise standards in line with the regulator’s wider crackdown.

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1XBet announces International Player Safety Index

Online operator 1XBet announced the launch of its International Player Safety Index, a series of reports produced in collaboration with SBC Media yesterday (September 16) at the SBC Summit in Lisbon. 1XBet has set out to understand how leading operators and regulators across Western Europe approach safer gambling and will turn its attention to other…

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UNLV gaming institute names second round of ESPN Research Fellows

The University of Nevada, Las Vegas (UNLV) International Gaming Institute (IGI) has announced the second round of annual ESPN Research Fellows.

ESPN partnered with UNLV in late 2023, signing on as the founding donor of new research leveraging the IGI’s knowledge to develop a program supporting responsible gaming policies and related education and implementation. Last year, the IGI launched the inaugural ESPN Research Fellowship initiative, recognizing educators for their responsible gambling-related projects.

UNLV noted that this year’s group of scholars have put forth proposals aimed at advancing the understanding of responsible gambling messaging in sports media and its implications for consumer well-being.

The class of 2025 consists of:

Dr. Brandon Mastromartino, director of the Institute on Sports Wagering and Gaming and assistant professor of experiential marketing at the L. Robert Payne School of Hospitality and Tourism Management at San Diego State University. His project wi..

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New Jersey to establish mandatory RG standards for operators

New Jersey’s gaming regulator is ready to up the ante on the player protection measures it requires from its licensed operators.

The NJ Division of Gaming Enforcement (DGE) has published a new set of proposed regulations that would mandate certain responsible gambling measures in the Garden State.

“Our responsible gaming best practices for internet gaming are being turned into regulations,” said the DGE’s Assistant Bureau Chief and Responsible Gaming lead Jamie McKelvey during an iDEA Growth webinar on player protection on Tuesday, Sept. 16. The proposed measures were published in the New Jersey Register this week and are open for public comment until mid-November.

The plan includes requiring each online operator to designate one or more “responsible gaming leads” to identify and monitor at-risk patrons, as well as establishing a hard list of 10 “triggers” for determining problem gambling trends in players and wagering accounts.

The player behavior triggers include things such as ..

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Meta and Malaysian government set for crunch talks over illicit marketing

The Malaysian government is set to take aim at meta over the prevalence of black market gambling ads that appear on the site, according to a report by The Scoop.

It comes ahead of a crunch meeting between the two parties over the advertising of black market operators across social media sites, specifically Facebook.

The meeting, which is set to take place on 22 September, arrives following a flurry of complaints from the government over the lack of action from Facebook around harmful advertising.

One of the central issues set to be raised by the government’s Communications Minister, Datuk Fahmi Fadzil, is around the lack of action when it comes to blocking credit cards with known links to black market websites.

Speaking to reporters, he stated: “If a gambling ad is paid for using a credit card, and Facebook knows this content is illegal in Malaysia, they should block the credit card account used. But Facebook has refused to do so.”

“Many people benefit from these platforms socially and economically – but we cannot allow criminals to misuse them for profit or to commit online crimes.”

He also took aim at the platform over the accessibility of black market gambling adverts and just how prevalent they are.

Social trepidation across India

This issue is not isolated to Malaysia, a recent report by the All India Gaming Federation revealed the extent at which players in the country engage with the black market.

The report detailed that unlicensed betting platforms had a total of 1.6 billion visits over a three month period.

It was a report that specifically took aim at poor effectiveness of the current measures being in place when it comes to halting the black market – specifically pinpointing website blocking measures as not having the desired effect.

This partially comes down to illegal operators utilising mirroring websites to enable users to circumvent blocking regulatory takedowns and blocking protocols.

Central to this is the usage of new UPI accounts in order to evade detection from website blocking strategies.

The report cited RBI data from July 2024, which states that mules funnel around $300m in illicit funds every month, with the illicit gambling market being one of the most significant beneficiaries of these transactions.

It revealed that mules provide one of the key ways for the illicit market to evade regulatory and financial frameworks, an evasion they rely on to be sustainable.

Furthermore, there is also evidence, according to the report, that using blocking as the sole strategy when it comes to crippling the black market is simply ineffective. The report cited Norway, the UK, Denmark, Belgium, and the United States as markets that highlight this.

The network utilised by illegal operators was described by the report as “highly sophisticated”, engaging with a myriad of payment journeys and currencies – these include UPI transactions facilitated through mule accounts, cryptocurrencies, and international wallets.

In terms of traffic drivers to the illicit market, the report cited the significant impact of social media and influencer marketing, calling on strictness of advertising policies to be increased.

It detailed that over a three month period, social media drove 42.8 million visits to just four illegal sites, whilst referral traffic generated 247.5 million visits, primarily from adult sites, gambling affiliates and promotions on sports and video streaming platforms.

It specifically took aim at the Facebook advertising policy, which has grown monumentally in recent times.

iGaming Expert Analysis: The action of the Malaysian government could well usher in strengthening of strategies from across Asia when it comes to ensuring that social media giants do more to tackle the black market. We have already seen in India the impact of Instagram and Facebook when it comes to black market engagement. We have also seen the recent growth of TikTok when it comes to a platform that bolsters black market engagement.

The Malaysian government is clearly intent on ensuring that social media platforms do more and unsurprising given the funnel that social media can provide to the black market – here’s hoping that other governments will follow their lead on this one.

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Italy to build ‘cybersecurity shield’ to protect new gambling economy

Italy is preparing to overhaul its defences against illegal gambling as the Ministry of Economy and Finance (MEF) sets out plans for a national “cybersecurity shield” in the forthcoming Budget Law.

The measure, revealed by Italian gambling news source AgiproNews, will require any business offering public internet access to install anti-illegality software on devices ranging from PCs and kiosks to tablets. Developed jointly by ADM — Italy’s Customs & Monopolies Agency — and state-owned tech hub SOGEI, the software will automatically block connections to unauthorised gambling domains.

“The software will be made available for download to all operators and relevant authorities, creating a national safeguard against illegal gaming domains,” AgiproNews has reported.

ADM to lead mutli-stakeholder project
ADM will draft the implementing regulations, while inspections by both the Guardia di Finanza and ADM will ensure compliance. Fines will be levied against non-compliant operators, with heavier penalties — and potential criminal charges — if devices are found in “closed browsing” mode designed to funnel users directly to illegal betting sites.

The move follows a ruling by Italy’s Constitutional Court which struck down the Balduzzi Decree’s blanket ban on gaming devices in public venues, arguing the measure was disproportionate and unduly restrictive to business freedoms. Even so, ADM has stressed that so-called “totems” and closed-circuit devices dedicated exclusively to gambling remain prohibited.

MEF: New Regime needs better protection
The MEF is keen to stress the economic weight behind the reform. Italy’s gambling industry generates an estimated €21bn in gross income, delivering around €8bn annually to the state through duties and taxes.

New online protections are considered critical to securing the government’s updated licensing regime, under which operators must pay €7m per licence. So far, ADM has approved 46 applications.

The reforms reflect a market in transition. While Italy remains Europe’s fourth-largest regulated gambling market, MEF officials highlight that online gambling alone is now worth roughly €1bn per year, with rapid growth accelerating the need for robust digital protections.

As noted that the new online regime requires operators to adhere to a new compliance charter, mandating that operators promote responsible gambling tools for players to control time and spend and offer in-play warnings on high-risk games.

Italy is no stranger to Black Market encroachment

Yet exposure to the black market remains high. In 2023, the European Gaming and Betting Association (EGBA) estimated that Italy faced around €1bn in illegal activity, as offshore operators exploited the country’s strict Dignity Decree, which banned advertising and sponsorship. The restrictions have fuelled demand for “quick-deposit” skin sites, many of them hosted abroad.

The Meloni government has signalled it wants to repeal blanket bans, instead moving towards a modernised framework for marketing and sponsorship. A new mandate is expected to reach parliament later this year, shaped by recommendations from Serie A, Italian media and the Ministry of Sports. Negotiations are ongoing between Sports Minister Andrea Abodi and Serie A president Ezio Simonelli.

Land-based reorganisation moved to 2026
Despite the urgency, wider structural reform has slipped. The second phase of Italy’s gambling reorganisation has been pushed back to August 2026, a delay blamed on complex negotiations with regional authorities and ADM’s need to complete the Lotto Italia tender, awarded to a consortium of Brightstar, Allwyn and Novomatic

Key settlements are required on compensation terms for provinces and municipalities that host gaming outlets, alongside new licensing conditions for franchise networks and an expected revision of land-based gambling taxes. The fiscal and regulatory changes are likely to dominate talks between Rome and regional governments over the coming year.

2026: Year of technical upgrades for Italian gambling

2025 is recognised as year of regulatory revisions and settlments for Italian gambling. Moving into 2026, it will likely be a year of technical adjustments and settlements for both online and land-based incumbents, as the government moves in a new direction that recognises and values the economic contribution of the gambling sector.

Italy’s policy shift reflects a balancing act: securing billions in state revenues, tightening oversight of a fast-growing digital market, and settling disputes with provinces and franchise operators, while giving Serie A and national media a lifeline after years under the Dignity Decree’s advertising blackout. Whether the “cyber shield” can hold back the black market tide will be the first real test of the MEF’s new regime.

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GamCare has faith in gambling debt service as calls for reform mount

British charity GamCare has expressed confidence in the contribution its Money Guidance Service (MGS) makes as part of its wider gambling harm treatment programmes.

The charity first launched the MGS back in 2022 with pilots in the East Midlands and Yorkshire & the Humber regions of England, as a response to demands for financial advice.

Gambling’s societal impact has been under the microscope, both regulatory and academically and otherwise, for the past few years, particularly during the 2005 Gambling Act review between 2020-2023.

Three years after launching the MGS regionally in 2022 and nationally in 2023, GamCare believes that the service is serving a ‘critical function’ for people looking for help with problem gambling and gambling-related harm.

Kathy Wade, Money Guidance Service Manager at GamCare, commented: “It’s fantastic to see the impact that the team has had in helping people recover from gambling-related financial issues, especially as we continue to see rising costs impact people in Britain.

“This report highlights the important steps the team is taking in helping people get back on their feet after gambling-related debt. We’re looking forward to implementing the recommendations of the report and continue building an excellent service which helps people get back in control of their finances.”

Gambling debt and gambling reform
GamCare’s evaluation report of the MGS concluded that people who received support via it reported having greater control of financial stability, a reduction of their debt, and general support for recovery and general wellbeing.

Participants also stated that the service has joined the dots between gambling support and debt advice, one of GamCare’s main objections when setting up the MGS.

The charity reported back in 2022 that 76% of people calling into its National Gambling Helpline stated that they had encountered financial difficulties due to gambling while 31% said that financial struggles were a key reason behind their gambling.

The report’s publication comes amid a renewed debate around gambling harm in the UK, with some politicians and other stakeholders calling for another look at Britain’s gambling regulations.

This is despite the recommendations of the Gambling Act review still being implemented by the UK Gambling Commission (UKGC) and the wider industry.

Much of the concerns driving these calls for another regulatory review revolve around the financial impact of problem gambling, with politicians like Dawn Butler MP often arguing that betting shops are located in more impoverished areas than affluent ones.

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Spain views social gaps as teenage gambling kicks spiral

The Ministry of Consumer Affairs of Spain has raised the alarm at teenagers’ exposure to gambling, deemed “a worrying scenario for all Spanish authorities.”

Concerns are raised following the publishing of the 2024 ESTUDES Survey, which provides insights on behavioural risks and addictions in secondary schools across Spain.

According to the study, almost one in five teenagers between the ages of 14 and 18 (19.8%) admitted to having gambled for money, with the average age of initiation beginning at approximately 13.9 years.

Of those who gambled, a majority of 19% did so in physical venues such as bars and cafés, while 9% responded that they had gambled online.

Among the most concerning findings, a near one in four teenagers (24%) who engage in gambling admitted having played Type III games such as slot machines, cards and other high-risk formats.

Type III games are recognised as the highest risk games category impacting customer behaviour. However, within many of Spain’s autonomous provinces Type III games can be serviced by cafés and bars as ‘recreativos’ – in-venue terminals with fixed jackpots.

The data reveals a clear gender divide. By the age of 17, nearly one in five students are involved in gambling, with boys more than twice as likely as girls to take part. While many gamble infrequently and spend modest amounts, 3.7% of teenagers already show signs of problematic behaviour, rising to 5.5% among boys.

When placed alongside other risky behaviours, gambling remains under-addressed. The ESTUDES survey shows that only 48.4% of students recall receiving information on the dangers of gambling, compared with more than 70% who recall prevention training on alcohol and tobacco use.

This educational gap is seen by authorities as one of the most pressing concerns, particularly given that gambling begins at almost the same age as drinking and smoking.

In response, the Ministry has called for an urgent strengthening of prevention policies in schools, with greater emphasis on educating young people about the risks of gambling and early signs of problematic behaviour.

Authorities have also flagged the need for tighter checks on retail points where underage gambling typically occurs, including cafés, lottery shops and small venues that continue to provide easy access to minors.

The Ministry concluded that without stronger action at the educational and retail levels, the current trajectory risks embedding gambling into adolescent habits in the same way tobacco and alcohol once were, but with potentially hidden consequences that emerge later in adulthood.

The findings of the ESTUDES survey are required by Spain’s federal government and its commitment to uphold the United Nations 2030 Agenda (UN2030) – which contains the charter to reduce social inequalities by investing in education and public health.

In wider developments, Spain seeks to position itself as the most sophisticated EU member state in supervising gambling behaviours, tasking the Directorate of Gambling (DGOJ) with building a dedicated AI-driven monitoring system to detect risk patterns.

Last week, the DGOJ launched its first public consultation on the framework since 2023, outlining a model that will apply more than 60 behavioural variables from frequency and stake size to deposit timing and cash-out habits — to identify players at risk.

The system aims to unify standards across operators and enhance consumer protections, underlining Spain’s ambition to combine education, prevention, and cutting-edge technology in tackling gambling harms.

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