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Bluehouse Technology: creating a software centre of excellence

Retaining elements of entertainment, while eliminating the stigma associated with the betting and gaming industries, is the crucial task facing stakeholders, cites Chandru Mullaparthi, Director of Bluehouse Technology However, in order to achieve this, a very clear display of just how seriously player protection is taken must be demonstrated throughout each level of every organisation.…

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Dr Michael Auer: Integrating safe play into the player experience

2023 saw OpenBet acquire customer protection specialist Neccton, which is considered a key pillar for the tech giant in building its new compliance unit to support the operations of Tier-1 clients.

Neccton co-founder Dr Michael Auer, a pioneer in player protection, explains to SBC why Neccton is challenging standardized player protection frameworks. These frameworks have a low adoption rate of responsible gaming tools among customers and often exclude research and machine learning advancements

SBC: Hi Michael, thanks for this interview. Why do you see player protection and compliance as the biggest opportunity for industry stakeholders?

Dr Michael Auer: As the global betting and gaming industry grows and increasing numbers of markets are choosing to regulate, or tighten existing regulatory frameworks, improving player protection and compliance capabilities is key. It is important to showcase to regulators that we can secure a sustainable landscape for all stakeholders.

Findings th..

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