The Dutch-facing Entain-owned sportsbook brand will utilise Mindway’s technology and knowledge of artificial intelligence (AI), neuroscientific insights and analysis to deliver a safer gambling experience to its customers.
Mindway’s GameScanner tool will play a particularly important role in the partnership, due to be used by BetCity to analyse player behaviour and detect early signs of problem gambling.
“We are thrilled to partner with BetCity.nl,” remarked Rasmus Kjaergaard, CEO of Mindway AI. “By combining our expertise in early detection of at-risk and problem gambling with BetCity.nl’s innovative online gaming platform, we can provide a comprehensive and effective solution that prioritises player protection and minimises the risks associated with gambling-related harm.”
BetCity aims to better conduct interventions with problem gamblers by leveraging Mindway A..
