Colorado becomes first state to ban push notifications for sportsbooks

Colorado Gov. Jared Polis has signed an expansive sports betting bill that implements new responsible gaming standards and procedures for operators and bettors in the state.

Polis signed Senate Bill 26-131 on Monday, a measure making sweeping changes to Colorado’s sports betting market by adding new requirements aimed at protecting bettors in the state. The bill includes a landmark provision for regulated gaming in the U.S. related to how sportsbooks communicate with bettors.

What changes are being made to Colorado sportsbooks?

The Colorado sportsbook measure implements several sports betting-related changes in the Centennial State:

The bill makes Colorado the first state to prohibit the delivery of push notifications or texts to solicit bets

Bettors are no longer allowed to use credit cards to fund player accounts

Operators are barred from using “bonus bet” or “no sweat” language in marketing

Bettors are limited to six separate deposits for a sportsbook in a 24-hour period

Mar..