The LSE-listed gambling group’s urging of the IFR comes three months after its Chief Executive Officer, Stella David, made a similar request to Richard Masters, the CEO of the Premier League, to intervene on the promotion of unlicensed online gambling brands, promoted by EPL clubs.
Concerns around the visibility of unlicensed betting firms in English sports, and particularly in the Premier League, are nothing new, with the lack of intervention called out by Labour and Conservative camps.
Yet Entain acts on the frontfoot as its leadership makes a stand against black market gambling as principal tenant of its corporate strategy in 2026.
An intervention is required as 2026 sees UK gambling licences implement further compliance safeguards, with no restrictions or policies to counter black market encroachment.
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