NCAA asks Kalshi to keep its distance from college sports body

The NCAA has written to Kalshi to ask the prediction markets company to stop implying a close relationship with the college sports governing body, noting that it is concerned about suffering reputational harm as a result.

“It has been brought to our attention that Kalshi uses the language ‘Outcome verified from NCAA’ (with a hyperlink to NCAA.COM.),” wrote NCAA SVP and Chief Legal Officer Scott Bearby in a letter sent to Kalshi on Oct. 30.

NCAA worried Kalshi’s implications will harm them

“The NCAA is concerned that this language will imply to the consuming public that the NCAA has some relationship with Kalshi which involves the NCAA ‘verifying’ or ‘approving’ data for Kalshi. Given the NCAA’s stance on sports betting, this could cause significant harm to the value and goodwill of the NCAA brand.”

Bearby asked Kalshi to amend its language to something “which clearly reflects the reality of the relationship,” such as “Outcome sourced from NCAA.COM.” The NCAA also wants Kalshi to a..