New Jersey bill proposes studying how gambling ads are worded

by SBC Americas
3 minutes read
A pair of bills filed in New Jersey would not only introduce new restrictions on where gambling can be advertised but also mandate a study of how the language used in ads affects bettors.

Assemblyman Clinton Calabrese and Assemblywoman Garnet Hall’s Bill A5562 was reported favorably out of the Assembly Tourism, Gaming and the Arts Committee on May 8 and is awaiting second reading in the full chamber. Sen. John McKeon and Sen. Renee Burgess’ S4366 introduced a companion piece to a committee in the Senate on May 12.

The bills propose banning gambling advertising in or close to schools or colleges as well as prohibiting marketing in any media that “predominantly” targets people aged under 21.

The stated aim is to, “deter illegal or irresponsible gambling, challenge perceptions of gambling and encourage the use of responsible gambling tools.” A lot of the language is vague, and appears to mostly relate to physical advertising such as billboards and signs while not taking into account th..

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