EDGE Markets to expand finance platform with Defy the Odds RG deal

by SBC Americas
2 minutes read
Startup launchpad Defy the Odds is teaming up with a gambling-specific financial platform to promote responsible gambling and provide personalized payment processing.

Defy the Odds, a women-led launchpad with a focus on founders from underrepresented backgrounds, has landed a strategic partnership with EDGE Markets. Earlier this year, EDGE Market launched EDGE Boost, an RG solution that provides users with a dedicated credit card and bank account to separate gambling transactions from normal finances.

“EDGE Boost is focused on providing bettors with financial tools that enhance their experience while keeping responsible gaming at the forefront,” said EDGE Markets CEO Seni Thomas. “Working with Defy the Odds will allow us to introduce our technology to many more eyes and innovators in the betting and iGaming space, giving them the financial flexibility they need to succeed while also promoting responsible gaming.”

As part of the partnership, Defy the Odds will advise EDGE Markets and..

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