It comes as scrutiny over the Kenyan gambling market is being intensified, especially as reports underline that a new generation of players are engaging with wagering.
Providing the update on X, the BCLB stated: “Kenyans will NOT see betting adverts on TV or hear them on radio for the next 30 days.
“We have SUSPENDED all gambling advertisements across media platforms until promoters fully comply with our set guidelines on responsible marketing.”
Recently, the country’s regulator also sought to cool claims that Kenyan players spent Ksh 766bn (approximately £4.4bn) on gambling in 2024.
The BCLB issued a statement to challenge the report, conducted by GeoPoll and titled Betting in Africa 2024, claiming that the figure “inaccurately inflates the size of the regulated market” by including figures from offshore platforms.
Reports had fur..
