Influencers a growing concern for New Zealand ahead of market transition

by SBC News
2 minutes read
New Zealand has turned its attention to influencers promoting casino content at a time of heightened political focus on the betting and gaming sector.

The country is not alone in finding frustration with influencers of late with gambling marketing and the role social media personalities can play in this falling under an increasingly bright regulatory spotlight.

According to Radio New Zealand (RNZ), the Department of Internal Affairs (DIA) is issuing takedown notices to influencers promoting overseas gaming firms.

Influencers have been live streaming their use of these firms’ products, carrying out promotional giveaways and similar activities, and have been posting links to offshore companies’ websites, the DIA told RNZ.

This violates the terms of New Zealand’s Gambling Act, which prohibits New Zealanders from advertising online gaming firms. It also comes ahead of the launch of an online casino market in New Zealand, which the state-backed TAB gaming group has some reservations abo..

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