How can operators minimise the impact of fraud on revenue?

by SBC News
2 minutes read
As technology advances at a rapid rate, fraud is a recurring problem in the sports betting sector.

During a recent SBC Digital Day, Nick Gunn, SVP Growth at SEON, Filip Gvardijan, Head of Fraud Prevention at Superbet and Krassi Ivanova, 10bet’s Head of Fraud, discussed the issue at hand.

They looked at how companies should not only look at fraud as something they needed to be prevented, but as a competitive advantage to a business.

After having been in the industry for a long time, Ivanova began by explaining how different the issue of fraud is to what it once was. She said: “In 2008, we didn’t have systems like SEON that would do it for us. We had to manually check IP addresses, request documents one by one and review them separately.

“Now we still do some security guarding, but it’s now on a way bigger scale, way more elaborate than it was before. With the growth of technology, it was going to happen inevitably.”

Gvardijan built on this, commenting on how his own personal road t..

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