Recent developments have seen marketing placed front-and-centre in politicians’ and tech firms’ agendas. Notably, YouTube will introduce strict new measures from 19 March which will block content related to illegal online gambling websites – though these policies are not isolated to Brazil, they do have a particular relevance to the developing market.
Luckily for the regulated industry, this lines up with its ambitions in the early days of the market. Speaking at the SBC Summit Rio last month, key stakeholders stated that addressing illegal gambling activity is a top priority.
“We need to fight illegal houses, something that really has an impact on our market. Once they are working illegally they hinder the way Brazilian people see our market,” Rafael Borges, CE..
