The marketing video, set outside Nottingham Trent University, prompted an investigation from the UK Gambling Commission after it went viral across social media and featured Stake branding.
Off the back of the investigation, Stake will cease to have a presence in the UK market after TGP Europe Limited (TGP), which operates the site as part of a white-label arrangement, confirmed it will be shutting the site.
TGP has confirmed to the Commission that it will immediately stop accepting new registrations to the Stake.uk.com platform and remove redirection links from the main Stake website, with the final shutdown of the Great Britain site will take place by 11 March 2025.
The Commission also detailed that it will be writing to Everton – along with two other football clubs with unlicensed sponsors – warning of the risks of promoting unlawful gambling websites.
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