An Observer report tested a total of 150 sites, detecting that a total of 52 were automatically sharing data and subsequently flouting UK rules.
At the heart of the allegations is a tracking tool that is reportedly embedded in a wide variety of gambling verticals, gaining data of players who visit the site.
The UK paper is accusing the industry of unlawfully sharing the data with Facebook, causing them to intensify marketing content across that person’s feed.
Data like this can only be used for marketing purposes with the consent of the user, according to UK law.
The Observer named Hollywoodbets, Sporting Index, Bwin, Lottoland, 10Bet and Bet442 as sites that had been utilising the Meta Pixel tool.
However, the paper also detailed the names of operators whose utilisation of the Meta Pixel tool to deliver personalised advertising ..
