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The UK Gambling Commission (UKGC) has published new findings investigating the relationship between reasons for gambling and different gambling activities. The research forms part of the Commission’s new data on consumer behaviour and references the findings of the Gambling Survey of Great Britain (GSGB).
In 2023, the Commission began data gathering on the GSGB, a new research project sanctioned following two years of pilot tests and dedicated fieldwork. The GSGB seeks to deliver first-of-its-kind insights as the largest survey on gambling behaviours conducted by a regulatory authority, with 20,000 respondents.
In 2024, the Commission published the first GSGB updates, providing insights into gambling behaviours via Wave-1 and Wave-2 datasets. Both datasets showed consistency in gambling participation, with 48% of respondents reporting engagement in any gambling activity in the past four weeks.
Helen Bryce: UKGC
GSGB research has enabled the Commission to publish a ‘short report’ on..
