ESPN launches new RG campaign ‘The Talk’

by SBC Americas
3 minutes read
ESPN has begun a new campaign focused on promoting responsible gaming practices around sports betting.

“The Talk” intends to educate ESPN Bet users and ESPN’s wider audience about how to gamble on sports smartly and protect themselves from the risks of problem betting.

The campaign features two creative spots, each featuring a SportsCenter anchor. A spot led by Elle Duncan will debut on Jan. 21 across ESPN platforms during the TGL golf league broadcast, while another featuring Gary Striewski is set to air later in 2025.

ESPN said in a release that “The Talk” uses humor and is inspired by heart-to-heart conversations within families. It will include the 1-800-GAMBLER hotline and direct viewers to a dedicated landing page, ESPN.com/smartplay, that offers additional tools and resources to help fans understand what smart betting looks like and to help them have meaningful conversations about responsible betting.

“At ESPN, we believe it’s our responsibility to help sports fans understa..

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