The news marks the company’s first initiative aimed at users in Africa, providing a ‘critical resource’ to under-served communities in the region.
Duncan Garvie, BetBlocker Founder and Trustee, said: “For BetBlocker, it’s critical to be able to reach users in a language that they can comfortably engage in to ensure a smooth and speedy set-up process.”
The brand is now focusing its gambling tool on the three most prominent languages spoken in Zambia.
The project is funded by Entain and looks to aid the lack of gambling harm support services compared to more developed jurisdictions.
“Native languages also help us step past cultural barriers, showing that BetBlocker isn’t simply available to these communities; it’s actively working to support them,” Garvie continued.
“This is especially important in under-served and under-supported markets, like many of the African countries.”
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