As part of this campaign, LiveScore will donate £250 to charity for every key Premier League moment delivered via its app after the 90th minute throughout November.
The “Extra Added Time” initiative aligns with the recent trend of increased added time across major football leagues. During the 2023/24 season, Premier League matches have seen an additional 38% of play, with the average match duration extending to 101 minutes and 42 seconds.
While fans anxiously await dramatic last-minute goals or even red cards beyond the 90th minute, LiveScore is transforming these pivotal moments into support for the mental well-being of the football community.
In addition to a total donation of £10,000 to a leading mental health charity, Bloomsbury Football—an organisation dedicated to transforming the lives of young people across London through foot..
