The campaign is part of the ANJ’s 2024-2026 strategic plan to tackle several objectives in the country’s gambling market, which includes combating illegal gambling.
It also follows a 2023 study conducted by the PWC for the ANJ on illegal gambling in France, which noted that between three to four million people have gambled on illegal sites, with online casinos being the most popular.
Beginning in October, the “100% winner?” information campaign aims to raise awareness amongst the French public about online casinos being illegal in the country, as only online poker, online sports betting and online horse racing are regulated.
The campaign will also provide education on the dangers of illegal websites in order to help reduce risky behaviours and problem gambling.
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