The warning comes from BMC Public Health, a research agency conducting a “qualitative study exploring children’s exposure to and understanding of gambling marketing, risks, and harms in Ireland.”
Research was commissioned due to increased concerns about the “normalisation of gambling in sports” and reports from Irish public health agencies of a “significant increase in underage gambling.”
In its abstract, the report notes that Ireland currently has insufficient evidence on how gambling advertising is consumed and interpreted by children: “To build this evidence base and provide granular broad-level data, this study explored the sport consumption habits and views of Irish children (aged 14–17 years) on their exposure, awareness, and perceptions of the relationship between sport and g..
