As part of the update to its German market Gambling and Games policies, advertisers were informed that GGL licensing certification for gambling services will be required from 25 September 2024.
The update stated: “Only gambling operators and brokers licensed by the Gemeinsame Glücksspielbehörde der Länder (GGL) will be eligible to apply for advertising certification for the gambling products specified in our Gambling and Games Policy.”
The requirement for GGL certification will be adopted as a mandatory measure for all gambling advertisers in Germany, including affiliates. Those offering gambling aggregation services, such as linking to multiple offers from different operators on their landing page, will no longer be accepted.
As a result of these change..
