Sweden’s state-owned gambling group continues to publish its ‘transparent safer gambling metrics’, alongside Kindred Group and ATG, as part of a pledge maintained by ‘Sweden’s three largest gambling firms.’
Q2 trading saw Svenska Spel generate net gaming revenues of SEK 1.87bn (€166m), of which 93% was generated from low-risk customers.
The figure represents a 1% improvement for Svenska Spel from the 92.2% income generated from healthy revenues in the previous quarter.
Healthy revenues are defined as income generated from customers who gamble responsibly with a low risk of developing gambling problems. The metric underlines Svenska Spel’s strategic focus on safely targeting recreational gamblers.
The calculation of healthy revenue is based on risk models applied within Svenska Spel’s Playscan analysis tool, which categorizes customers by analyzing their gambling habit..
