The safety campaign will span three years and will promote gambling harm awareness through educational material such as lectures, videos, psychotherapy sessions, and nationwide advertisements across TV and newspapers.
Some notable partners of the campaign include the Financial Supervisory Service (FSS), the National Gambling Control Commission, the National Police Agency, and the Seoul Metropolitan Office of Education.
Estimates made by the financial group put the approximate cost of the campaign at 10bn won ($7.32m).
Ham Young-joo, Hana Financial Group Chairman, commented: “I hope that the entire Korean society serves as a lamplight that guides teenagers from the darkness of illegal gambling.”
The campaign’s launch was also commented on by Lee Bok-hyun, FSS Governor, who added: “I expect the campaign, through a ..