The survey is a key directive of the Commission, which in 2021 launched a pilot programme to re-model how data is collected on “adult gambling participation and problem gambling prevalence statistics”.
Adopting a new methodology and data-collection approach, the survey will replace previous datasets provided by the NHS on problem gambling prevalence.
As noted: “The Gambling Commission has today launched a new gambling survey which is set to become one of the largest in the world and establish a new baseline for understanding gambling behaviour in Britain.”
Commission CEO, Andrew Rhodes, has supported the application of the re-modelled survey as the most comprehensive evaluation of gambling participation undertaken by a regulatory authority.
Speaking at December’s GambleAware conference, Rhodes noted: “The Gambling Survey for Great Britain h..
