The Code, which will apply to the football authorities and clubs in the professional game, will be implemented at the start of the 2024/2025 season. Leagues and clubs must abide by the following four general principles on gambling sponsorships to ensure protection, social responsibility, reinvestment, and integrity.
The principles of the Code were agreed upon by football leagues and authorities in response to the Gambling Review, in which the government instructed football to ensure gambling is promoted in a socially responsible manner.
As stated: “Following detailed cross-sport dialogue, the following Code has been drafted by the Premier League, The English Football League, the Women’s Super League (the ‘Competitions’), and the FA as part of that commitment, to be applied across all of professional football and those matches played..
