In a jurisdiction like Ontario that has a multi-cultural and multi-faceted player base, there’s no one-size-fits-all solution.
At this year’s Player Protection Symposium at the SBC Summit North America, several experts discussed the issue during a session entitled Conscious Commerce: The Interplay of Branding & RG. One of the speakers was Aaron GlynWilliams, Director of Policy, Research and Strategy at the Ontario Lottery and Gaming Corporation.
He noted that appealing to a varied audience like Ontario’s is a delicate act.
“How do we appeal to a very multicultural under-35 audience?” GlynWilliams asked during the panel session. “It’s important to first understand those elements in your player base.”
To that end, OLG conducts a quarterly survey of its users and has done so for the last f..
