Meanwhile, Euro 2020 generated €700m in stakes (online and at points of sale), whereas the 2022 World Cup recorded €900m in stakes.
The authority stated: “Given the evolution of the sports betting market and the stakes recorded during the last competitions, a stake amount approaching €1bn could be reached. The course of the French team will nevertheless be decisive in the amount of stakes.”
A total 64% of sports bettors are between 18 and 34 years old, and there were more than 4 million active accounts in 2023 with an average annual stake of €1,982 per account.
Therefore, in its 2024/2026 strategic plan, the ANJ has set as a priority objective a drastic reduction in the share of excessive gamblers within three years.
Just before the Euros, the body is launching a prevention campaign, designed by ..