The sports betting and online casino operator has secured a partnership with Prove Identify to leverage the digital security company’s innovative identity solution, Prove Pre-Fill. Prove Pre-Fill, which is used by more than 1,000 businesses, allows BetMGM to accelerate its onboarding process for new customers by up to 79%. The identity solution is awaiting regulatory approval for use with BetMGM offerings.
“We’re committed to providing customers with a seamless and secure sports betting experience, and our partnership with Prove is a testament to that safe bet,” said BetMGM CEO Adam Greenblatt. “Prove Pre-Fill adds an extra layer of security, reduces sign-up abandonment, and improves the overall user experience by streamlining the identity verification and authentication processes. Users can now enjoy the BetMGM sports betting and casino experience faster and with greater peace of mind.”
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