Young people’s views about the use of celebrities and social media influencers in gambling marketing, 2024

by Steve Hoare
1 minutes read
This study of 12–17 year olds in Australia investigated young people’s exposure to celebrity and social media influencer marketing for gambling and the influence they perceived this marketing had on young people’s gambling attitudes. Key findings: This study highlights the importance of a comprehensive approach to preventing underage exposure to gambling marketing, that not only…
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