The governing body of college sports has launched Draw the Line, a campaign aimed at educating student-athletes on the effects of sports betting. The campaign, which debuted during the start of March Madness, will also address problem gambling.
“Sports betting is everywhere, especially on college campuses, so it’s critical student-athletes get the real story about how it can impact them and their ability to play,” said NCAA President Charlie Baker. “We know some bettors are harassing student-athletes and officials, so that’s why we are advocating for policy changes at the state level and launching monitoring tools around championships to refer serious threats to law enforcement.”
The NCAA’s new campaign comes during the governing body’s most profitable event, March Madness. The three-week men’s and women’s tournament will see the NCAA generate approximately $1 billion in revenue, which is roughly 85% of its a..
