DraftKings and Kindbridge expand problem gambling program

DraftKings and Kindbridge Behavioral Health have extended their partnership with the aim of providing more readily accessible treatment for problem gambling to encompass all of the sportsbook’s active markets.

The sportsbook and the mental health service provider originally teamed up back in September to launch a pilot program to deliver personalized support for sports bettors in Colorado. Now, they will provide access to therapy and treatment for problem gaming in every jurisdiction where DraftKings operates its online sportsbook and iGaming products, including Ontario and 25 U.S. states.

Starting from April 1, every DraftKings customer will have access to comprehensive mental health assessments, care providers, and personalized care plans via Kindbridge when they self-exclude within the DraftKings platform.

The two partners have developed a system that they say effectively and accessibly links self-excluded players with numerous support options, including educational content, init..