Clearly (not) identifiable – The recognisability of content marketing, 2024

by Steve Hoare
1 minutes read
University of Bristol academics Raffaello Rossi and Agnes Nairn have released their second research paper on social media and gambling. This research paper focused on content marketing ie. content on social media that is not easily recognisable as marketing.   “​​International advertising codes stipulate that advertising must be obviously identifiably as such,” write the authors. “Irrespective…
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