As the Championship club’s principal sponsor, Kindred supports the move as part of the club’s ‘Foundation Weekend’ in removing its Unibet branding for the cause.
The initiative aims to highlight the Foundation’s ‘life-changing work’ for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, General Manager of Kindred Group, said: “It’s important for all of us at Kindred to use our position as principal partner to help the Foundation achieve the visibility and recognition that its work deserves.
“We’re proud not just of our relationship and partnership with Boro, but also our sponsorship model that has helped so many people in the local community.”
In detail, the MFC Foundation works to ‘raise aspirations’ and ‘improve the life chances’ of young people and ad..