In line with the operator’s ten years of collaboration with the Scottish football team, the independent sessions will be led by gambling harm minimisation consultancy, EPIC Risk Management.
Sam Mead, UK General Manager at Kindred Group, commented: “Kindred wants to run a sustainable business built on people enjoying themselves safely. That’s why we have reaffirmed our commitment not only to this project with Rangers but to our Journey towards Zero too.”
The group’s Zero % Mission holds the aim that over time, 0% of revenue should be generated from harmful gambling.
It also marks the next step in driving towards a better model of sponsorship that benefits sporting organisations and their communities.
“Added to that, we are investing in our technology stack to further develop our sophisticated detection software,” Mead added.
“This, allied with a greater emphasis on e..
