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DraftKings came to the Massachusetts Gaming Commission (MGC) this week hoping to be granted an exception on the state’s new regulation involving logo displays at major sports arenas. It came away from Thursday’s meeting with no exception and a clear expectation from the commissioners that logos at Fenway Park, Gillette Stadium, and TD Garden will need to change.
That could be a very costly endeavor for DraftKings.
DraftKings says TD Garden update will cost “several hundred thousand”
In its waiver application, DraftKings claimed that updating the embedded logo on the wooden floor of the Boston Celtics basketball court at TD Arena would be prohibitively expensive, stating, “the projected cost to update this asset is several hundred thousand dollars, which would be a substantial hardship.”
The operator also argued that the umbrella DraftKings brand is designed to encompass products beyond just sports betting, including DFS, DK Horse, and DK Network. In fact, the embedded logo in the c..
