The tagline, “Rugby has its codes, so does betting,” will be front and center for the ANJ, France’s unified gambling authority, during rugby union’s premier tournament taking place across France from 8 September to 28 October.
For this campaign, the ANJ has re-engaged research agency Toluna-Harris Interactive to provide insights into ‘French betting intentions’. The research found that “13% of French people say they intend to bet money during the RWC.”
In anticipation of the tournament, the ANJ estimates that wagers on the RWC could range from €85m to €150m. The French team’s on-field performance is expected to play a critical role in determining the final betting amounts.
Record TV viewership is anticipated, with “47% of French citizens planning to watch the Rugby World Cup.” This interest surpasses the levels observed preceding ..
