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Canada is a sports-mad nation. Hockey is a national religion, the Toronto Blue Jays captured imaginations with their World Series run last year, this summer’s FIFA World Cup had the entire country watching, the NFL, NBA, CFL, and European soccer all have an eager following, to name but a few.
This enthusiasm for sports has paid off well for the regulated sports betting industry in Ontario. And with Alberta joining its fellow province in launching a regulated market on July 13, the same can reasonably be expected there.
With the emergence of new betting markets and continued expansion of the industry, challenges always come. The conversation around sports integrity is constant, and it has been at fever pitch since last year amid numerous high-profile incidents of alleged match-fixing in North American pro and college sports.
For integrity monitoring and compliance firm Integrity Compliance 360 (IC360), preserving sports betting integrity is a way of life.
“The broader conversation g..
