Located in the firm’s Leeds, West Yorkshire, HQ, the ‘Centre of Excellence’ is intended as a place for collaboration, learning and experimentation in the field of responsible gambling and customer protection.
The move forms part of a wider focus on responsible gaming tools, with Flutter having set itself a target of 75% of its customer base using these tools by 2030. The current rate sits at 60%, according to the Sky Bet, Paddy Power and Betfair parent group.
Flutter’s new hub will host the company’s 450-strong customer safety team, and serve as an area for them to develop and test technological capabilities in this field.
The opening of the hub has been timed with Flutter’s Leeds office hosting the Ethical Gambling Forum, where the editor of SBC’s Player Protection Hub, Steve Hoare, will be moderating two sessions.
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