The nationwide initiative, titled “Give Us an Ad Break”, has been launched by the Foundation for Alcohol Research and Education (FARE) and has already received “the backing of more than 130 organisations and public health leaders spanning health, sport, research and social services.”
FARE is urging federal ministers to support the introduction of a Harmful Products Marketing Act – legislation that would impose clear legal limits on when, where and how harmful products can be advertised, particularly in environments where children may be exposed.
Its proposal is modelled on Australia’s tobacco advertising framework and seeks to curb the visibility of gambling, alcohol and unhealthy food promotions across broadcast, digital and outdoor media.
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