A thematic review was conducted by the MGA in the first half of 2025 on the self-exclusion implementation and other responsible gambling safeguards across 20 licensees and 58 active URLs.
A mystery shopper exercise was used to determine effectiveness, cross-brand account controls and how responsible gambling protections were presented at key moments by licensees.
The MGA stated: “For Brand A, a player account was registered using a fixed set of personal details, followed by deposits and gameplay to test platform functionality.
“Brand B involved registering with the same details, initiating self-exclusion on Brand A, and verifying whether this exclusion extended to Brand B.
“Brand C tested the system’s ability to detect linkage by registering wi..
